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A PRESUMABLE FUTURE OR A DESIRABLE FUTURE. WHICH ONE YOU WOULD LIKE TO LIVE?

The MAPA project is a starting point for a desirable future built collectively. Thirty-seven leaders from 26 to 70 years old, from different areas of activity, classes, race and gender, met in the same space for the first time.

With an open mind and heart, they embark on a five-day journey to build a Narrative for the 21st century. This document, with free access and free of charge, offers a lens for us to start reflecting and acting on the future we want to build and live.

From this Narrative, we will investigate where the future points in relation to topics such as communication, the future of work and education. It is time to live and tell new and better stories.

The MAPA project has Suindara Radar and Rede and strategic alliances with the UN, through the Global Compact, Presencing Institute (MIT), FGV, Sistema B, SESC, sponsored by Natura and co-organized by Feira Preta.

FILL OUT THE FORM AND ACCESS THE NARRATIVE.


TESTIMONIALS

“The deconstruction of stereotypes with a deep reflection on the impacts of gender differentiation on society and the economy itself are essential today. Thus, MAPA and the global Pact have a common agenda, to engage around the theme and to promote the necessary changes.”

/ CARLO PEREIRA
Executive Secretary of the Global Compact Brazil Network (UN)

“As a representative of the Presencing Institute (PI-MIT), it was an honor to work with MAPA for profound social changes and on issues that still persist in our world – gender, race, class, power and human values. The MAPA Project represents the courage needed to promote profound social transformation.”

/ MARIAN GOODMAN
Leader of Innovation Leadership Labs - Presencing Institute (MIT)

“MAPA opened the eyes to years of delay and to a universe of options that are ahead of us. It brought the power of triple impact logic. This Narrative has everything to do with Governance for the stakeholder, with the eyes of the other, with empathy and inclusion. Today the challenge is to pass the MAPA to our team and other Certified companies that live scenarios similar to ours every day.”

/ DANIELA LERÁRIO
Vice President of the Sistema B

“We supported the MAPA Project from the beginning because we understood that participating in this bold and necessary initiative would give us the possibility to build a more significant innovation strategy, but would also guide us to occupy the ethical space we need in this new century. This will undoubtedly strengthen our ability to be the beauty company that seeks to build a more beautiful world.”

/ ANDREA ALVARES
Natura's VP of Brand, Innovation and Sustainability

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